Everything was created by a design team. In some cases, it was a team of one. In others, it may have taken a team of dozens or even hundreds, all with different duties in the creative process. Someone – a designer or a design committee – had to determine the look of the product. And the design process didn’t stop there. Team members had to figure out what the product should be made of, and how it would be put together.
The team also needed to decide how they wanted the product to be perceived. What emotions should the final product trigger – and how much should it cost in the marketplace? Should it be an affordable item that many people would want to buy, or a luxury item that many might want, but only a few could afford?
“In my role as a multimedia designer in the marketing industry, each workday is filled with creative decisions,” said Mitch Franck, Multimedia Designer at TAG. “I’m part of a team that decides how to market client products. To do that, we need to put ourselves in the position of the creators – and the consumers, too. We determine the best way to present products to the world. We then design ways to promote those products, and services as well. Design is everywhere. It catches the eye and spurs customer interest, and that generates results.”
In that regard, professionals in the marketing industry have a distinct advantage in bringing new products to a successful outcome. Most creators are only involved with a limited number of products in their specific industries. Marketing professionals like Mitch, along with other members of the TAG Team, have worked with an array of products and know how to reach the right consumers through a variety of communication efforts.
“Without a doubt, the Internet is our greatest tool in getting the word out about quality products and services,” Mitch said. “Even so, we still use other disciplines, like print media and videos, because they are part of the communications process. The graphics used in print are used in online advertising. The same goes for videos, which are a major part of any online presence.”
In the world of marketing, every day is an educational experience, and the lessons learned benefit future projects. “What we do has greater impact than most people realize,” Mitch said. “A product can have a perfect design and be excellent in every way, but if nobody knows about it, it’s as though it never existed.”
TAG is located at 230 East Second Street, Davenport, IA. For more information, visit www.tagteamagency.com or call 563-355-2200.
by Mark McLaughlin, P.R. Specialist, TAG
Mitch Franck, Multimedia Designer Mitch has worked in a variety of industries, and always excels in whatever he tries. He is dedicated to doing a great job – not just a good job! – and always strives for perfection. His career path has steered him into the role of a talented and hardworking multimedia designer.
He studied at Iowa State University and received a Bachelor of Fine Arts in Graphic Design and a second major in Marketing. He also studied abroad with the Iowa State University College of Design Rome Program in Rome, Italy.
Mitch’s work provides him with constant inspiration. “When inspiration hits, I like to write it down or sketch something out, so I don’t forget it by the next day,” he said. “Sometimes it’s also nice to sit down outside of work hours and work through an idea without the distraction of meetings and emails.”
Mitch looks forward to coming to work every day. “I enjoy working with all the extremely talented people in the office,” he said, “to create solutions that help our clients. Seeing the final results of a project or a client’s reaction is really exciting. I think it’s pretty great that TAG has been around in a difficult industry for so long. I think it speaks to the quality of everyone who has worked here. It’s interesting to see where TAG has been in the past and it is exciting, being part of the team moving forward.”