What is your brand? What do you want it to stand for? What do you want it to mean? Your brand should be a shorthand way to connect with your audience that represents what the bigger picture of your business, product, or organization is all about. A brand is the intangible concept used to symbolize and encapsulate you, and help you connect with an audience through that brand. TAG can help develop brands from the ground up, advance an existing brand, or rebrand an existing brand, with our expertise in research, design and content.