Sears approached TAG after experiencing a rebrand. They needed a new website and a video to correspond with the new image. TAG was tasked with developing a brand-new website and an eye-catching video to share the story of this distinguished company.
TAG needed to design and produce a new website that told Sears’ story in a logical and engaging manner. The website also had to be developed on the back-end system to work flawlessly for global internal and external audiences. Given the site is accessed by clients and sales staff on three continents, WCAG and GDPR compliance was a must. Sears also needed internal and external documents and resources rebranded to match the new look and feel of the company.
Video Scripting & Production
This video was shot over multiple days and encompasses the key values of Sears and the benefits of their products to their clientele.
Website Design & Development
TAG’s in-house multimedia designers and developers created a fully responsive website to display products by industry. Drilling down to individual product models with individual headers, galleries, videos, features and product guides. Product information is auto-populated through the content management system via existing inventory control methods in real-time. TAG also incorporates a CDN server and SSL technology to ensure zero slowdowns in site display globally.
Print Material Design
TAG captured the new look and feel of Sears in print materials that can be used at trade shows and during the sales process. The print design is eye-catching, mirroring the look of the new website and giving Sears a crisp, modern identity.
The final website product has been overwhelmingly praised by key internal stakeholders and external global audiences.
