Americans’ Behaviors Are Changing

It’s no doubt that the onset of Coronavirus has impacted our lives, families and businesses, and certainly changed our daily behaviors.

With the majority of Americans working from home during the COVID-19 outbreak, consumers are shifting the way they consume media, too.

• Working parents are relaxing screen time rules for their children, producing a 31% increase in viewership for children’s programming
• As consumers engage in local and national news coverage, Broadcast Television media consumption has increased significantly, with daytime and early fringe driving the majority of the increase
• On a more community level, Local News viewership has increased, as well as News and Financial cable networks, and their digital outlets and platforms
• Not only are consumers watching more television than ever before, but in-home data usage across multiple devices and platforms has surged, and social media usage has skyrocketed nearly 70% since last month

Americans’ behaviors have changed during this time, and the amount of time spent in front of a television continues to increase. This trend has also carried over to a rise in OTT viewership, with Netflix leading the pack due to the popular release of “Tiger King: Murder, Mayhem and Madness.”  

During these uncertain times, one thing is certain: Americans are absorbing more content than ever before. Now is the time to bring your brand to the forefront, and connect with your target audience.

To learn more about media trends during COVID-19, click here:  https://www.comscore.com/Insights/Coronavirus?cs_edgescape_cc=US

About ComScore: TAG utilizes ComScore for media planning purposes due to its stable, consistent and predictable census data, projected and weighted at a local level by zip codes.