In today’s world, business owners are deluged with an abundance of advertising choices. They may receive offers for traditional promotions, like ads in local newspapers and community magazines. Then, in the same day, they might receive an offer to be part of a community website’s latest online promotion.
What should business owners do to fortify their marketing strategies for the coming year? Should their business have a presence on Facebook or LinkedIn – or both? Are there other social media networks that would work especially well for them? Should they shoot video for commercials, and if so, what are their media options for advertising on television? Do they have comparable online options? Answers to those questions and more can be provided by Audra Foley, Vice President of Media with TAG.
As Vice President of Media, Audra builds relationships with media vendor partners and strengthens TAG’s role in the digital media business community. Audra regularly advises clients on media decisions to help them to communicate with the public. She helps them to cut through the various offers and options and arrive at a media mix that will communicate client messages to the right people.
Reaching Target Audiences
Media management is a business function that advertising agencies use to help clients to reach target audiences and achieve their marketing goals. Methods of media management have evolved over the years so that they embrace both traditional and cutting-edge digital methods. With all media management projects, the ultimate objective is the same: to help clients to communicate strong, consistent messages to the right audiences. Media management provides a range of marketing and communications services across multiple platforms. Traditional functions include buying television and radio time, print, direct mail, outdoor advertising, and other types of communication, while digital methods include high-tech disciplines that are electronic and usually based on the Internet.
“At TAG, we strive to provide multi-faceted services for client campaigns,” Audra said. “We often merge marketing, social media and public relations objectives, providing clients with a robust mix of communications channels. From TV commercials to Facebook campaigns, we can help you to finetune your message, reach your target audience, and still stay within your budget.” TAG is located at 230 East Second Street, Davenport, IA. For more information, visit www.tagteamagency.com or call 563-355-2200.
by Mark McLaughlin, Public Relations Specialist, TAG
Audra Foley, Vice President of MediaAudra Foley is a graduate of Saint Louis University, with a Bachelor of Arts degree in Communications & Marketing. She has worked at TAG for 14 years and her professional specialties include media management, account management, event planning, marketing strategy, and online advertising.
Audra serves as Vice President of Media, and before that she worked as Director of Media for almost three years. Previously, she was an Account Executive at the Quad-City Times for about four years. As a volunteer, Audra has served as the Fundraising Chair of the HAVlife Foundation, a charity that protects and encourages children in the community.
Audra is one of TAG’s resident experts on the complexities of establishing a corporate brand. Audra is considered a bold marketing thinker, always challenging the status quo in search of greater client success. She feels it is important to look beyond the traditional approach and search for the adventurous spirit in all challenges.
Audra appreciates the fact that TAG serves not only as her workplace, but also as a center of learning for her. In her role as Vice President of Media, she stays in touch with the latest technology, and much of her learning takes place online. Staying updated is important to her, since she needs to communicate the benefits of the latest technical advances to clients.
Audra starts each workday with ambition, energy, and the desire to make a difference for TAG clientele. She also brings a consistent sense of cheerful optimism to the workplace.
“It’s exciting to be part of TAG’s 30th Anniversary,” Audra said, “and it’s happening at a crucial time, since digital technology is on the rise in post-pandemic society. It will be interesting to see what new developments are heading our way in the months to come.”