Branding is becoming an increasingly important aspect of business communications. Basically, branding is the discipline of creating and promoting a strong identity for a company. Usually, that means a visual identity, including name and logos, but a brand can also include many other factors that all add up to the company’s identity, including design elements and packaging.
Branding is important because it compiles the elements that make a business memorable. These elements help consumers to distinguish a company from its competitors – and ultimately, make the company a superior choice. A brand includes how a business wishes to be perceived, and that can include a reputation for superior customer service and excellent social responsibility.
As graphics professionals at TAG Communications in Davenport, IA, Mitch Franck and Scott Scribner work to define and uphold the brands of many of TAG’s clients. Mitch works as a multimedia designer at TAG, and supervises Scott, who is a graphic designer and photographer.
In a full-service advertising agency like TAG Communications, no graphic design project is just a simple matter of adding copy to some clip art – far from it. When they work on projects for clients, Mitch and Scott need to determine not only the design of a logo, but also the colors, themes, and graphic elements that will all be part of the project’s complete look.
Quality and continuity are key factors in the success of a project for Mitch and Scott. Once a graphic standard for a client is established, future works must also meet those standards. Both designers are skilled at illustration, and Scott is integrating more and more of his photography into projects.
Mitch and Scott enjoy working together and find it fulfilling to be able to exercise their creativity on a daily basis. They also enjoy the challenges that come with creating projects for online use, since digital projects are without a doubt, the wave of the future.
Mitch Franck, Multimedia DesignerMitch has worked in a variety of industries, and always excels in whatever he tries. He is dedicated to doing a great job – not just a good job! – and always strives for perfection. His career path has steered him into the role of a talented and hardworking multimedia designer.
He is also deadline-oriented, and so, has the ability to bring multiple projects to completion with efficiency and accuracy. He is able to work well independently or as a member of a professional team. He studied at Iowa State University and received a Bachelor of Fine Arts in Graphic Design and a second major in Marketing. He also studied abroad with the Iowa State University College of Design Rome Program in Rome, Italy.
He is skilled at the Creative Suite – InDesign, Illustrator, Photoshop, XD – of graphic design programs. He is also talented at the Microsoft Office programs – Word, Excel, and PowerPoint – and has a strong understanding of typography, layouts and color.
Mitch’s work provides him with constant inspiration. “When inspiration hits, I like to write it down or sketch something out, so I don’t forget it by the next day,” he said. “Sometimes it’s also nice to sit down outside of work hours and work through an idea without the distraction of meetings and emails.”
Mitch looks forward to coming to work every day. “I enjoy working with all the extremely talented people in the office,” he said, “to create solutions that help our clients. Seeing the final results of a project or a client’s reaction is really exciting. I think it’s pretty great that TAG has been around in a difficult industry for so long. I think it speaks to the quality of everyone who has worked here. It’s interesting to see where TAG has been in the past and it is exciting, being part of the team moving forward.”
TAG Communications is located at 230 East Second Street, Davenport, IA. For more information, visit www.tagteamagency.com or call 563-355-2200.
by Mark McLaughlin, Public Relations Specialist, TAG Communications