SEO stands for “search engine optimization” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Organic traffic is one of the largest and cheapest sources of website visitors to many business websites. Every day over 5 billion searches take place on Google. Ranking at the top of the search results is a great way to capture the hundreds, thousands, or even millions of people searching for your information, products, or services.
“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the website so that it becomes an eagle.”
— Bruce Clay
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This is 10% of your overall SEO optimization score
Technical SEO is a subcategory of SEO that involves optimizing the infrastructure of your website so it can be easily crawled and indexed by search engines. It deals with the technical components of your website — such as the sitemaps, page speed, URL structure, schema, site navigation, and more.
This is 45% of your overall SEO optimization score
SEO Keywords are the words or phrases people use to search for information, products, or services online. They are also the words or phrases used by internet search engines to rank and sort content on the internet. Keyword optimization (also known as keyword research) is the act of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to your website.
45% of your overall SEO optimization score
Link building is the process of getting other websites to link to pages on your own website. The purpose of link building is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic.
Google (and other search engines) look at links from other sites as “votes.” These votes help them identify which page on a given topic (out of thousands of similar ones) deserves to be ranked at the very top of the search results. Generally speaking, pages with more backlinks tend to rank higher in search results and the higher you rank on search results the more customers visit your website and the more revenue you generate.
Some of our PROseo Clients Include:
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