Why Your Website Needs a Refresh Every 2-5 Years

How many new smartphones have you bought in the last five years? If the answer is two or more, you’re not alone. According to SellCell.com, the average replacement rate for smartphones in 2023 was 2-3 years – a reflection of how fast technology advances in the 21st century.

Now, answer us this: How often have you revamped your company’s or organization’s website in the last five years? Probably not as often. Your website acts as the portal for customers to directly connect with who you are and what you do. Don’t you think it deserves the same treatment as your cell phone?

The evolution of the internet is rapid, and your website should evolve to meet current trends and technology standards. As the first point of contact most customers will engage with, it is vital to regularly update your website every two to five years to offer premier functionality and a seamless user experience.

If you think your website might be in need of a refresh, ask yourself the following questions:

Is my website design modern and up-to-date?

Modern website design sets you apart from the crowd by positioning your brand as a relevant and professional business entity. Websites that look like they were built in the early aughts might cause potential customers to take their business elsewhere.

Does my website look attractive and work efficiently on mobile devices?

Google ranks websites with a mobile-first index. If your website is not optimized for mobile devices, you’ll get punished in search engine rankings, and likely lose interest from your target audiences. A 2023 report from Forbes found that 74% of users will return to a website that is mobile-friendly, and users are 64% more likely to make a purchase if a website is optimized for their cellphone or tablet. Needless to say, it is absolutely crucial to build your site to work effectively while users are on the go.

Does my website meet current ADA standards?

Websites should be accessible and easy to use for all members of your audience. Building your website to meet current WCAG 2.1 AA (ADA and 508) and base GDPR compliance standards makes your brand more inclusive, opens you up to a wider audience base, and minimizes the risk of litigation. At TAG, we provide robust compliance audits to ensure you meet all standards that protect your brand.

Does my website rank well in search engine results?

Organic traffic is one of the cheapest and most substantial ways to funnel users to your website. Neglecting technical, on-page, and backlink search engine optimization (SEO) hides your site among the millions of others competing for your audience’s attention. Ranking at the top of search results is a surefire way to capture the masses of people searching for your information, products, or services.

If you answered “no” to any of the above, it’s time to employ a team of experts to revamp the virtual gateway to your brand. Whether you’re on the fence or ready to take the first step into creating a stunning, well-optimized website, your TAG team is here to assist in elevating your brand. Contact us today to learn more about our web development services in the Quad Cities and beyond.