Data Collection and Consumer Insights
When it comes to digital marketing, a hot trend in 2023 will likely involve businesses being more proactive in gathering consumer insights through various practices. This however is due to necessity because of increased privacy laws taking place across the globe. Tracking cookies will disappear from websites, so more intentional methods will be needed to help gather insights about your target audience. For example, form building can help find out information from your customers that could influence your next product launch or service.
The Continued Rise of Influencer Marketing
It’s no surprise that influencer marketing will continue to boom throughout 2023. As of now, it’s responsible for bringing in, on average, $5.20 for every $1 spent on this type of marketing.
What was once only used by a handful of marketers is now all over the digital space. Some influencers’ influence can generate a great ROI, whether through TikTok, Instagram, YouTube, or companies collaborating with these users. However, businesses must be careful when understanding exactly what type of influencers they need for their brand. They can fall short with this type of marketing because they’ve chosen the wrong individuals with no relevant audience or reach.
Video, Video, and More Video
It’s no secret that video advertising is a powerful tool when it comes to digital marketing. A great video campaign is a way to inform and connect with your target audience. It’s important to seek video producers who have a proven track record in developing content that is fresh and effective.
Vertical video is a must for any advertiser in 2023 due to the following three ad types:
From a creative standpoint, you can run the same, if not similar, ads across all three platforms. Each carries its own unique set of targeting, which separates them in their ability to drive quality user volume.
Increased Outsourcing to Marketing Agencies
As a small business or a big one, for that matter, outsourcing remains a great way to get more done. No company wants to be held back by opportunities because they don’t have enough resources in-house.
If you need more help with marketing, why not outsource the help of digital marketing agencies? This could be the difference between making a little progress over the first year to making big moves in the industry for small businesses and start-ups.
Many of these digital marketing agencies also have much more knowledge to share and implement into growing trends within the digital environment.
When you choose TAG, you choose a comprehensive and consistent partner in reaching your strategic marketing goals. Every aspect of your branding strategy, marketing design, media mix, video production, or website project is managed under one team. We develop informed strategies, implement effective tactics, and follow up with comprehensive SEO and audience analytics. Bring us your challenge, and we’ll use our wide-ranging services to deliver results.
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